June 22, 2010

5 More Reasons to Ghostwrite Your Business Book

(New York, NY)—Adding the title “author” to a resume has become a new trend in business, according to vocational experts. It can mean the difference in being hired, keeping your job, getting a raise or bonus, or moving ahead with a promotion or a better job.

“These days, ghostwriting is a sensible, profitable, and game-changing investment for top business leaders,” says Larry Leichman, co-owner of Arbor Books (www.arborbooks.com), a leading ghostwriting, editing and self-publishing firm. “It’s a real competitive advantage and everyone from CEOs to sales professionals to motivational speakers can benefit from putting out a book of their ideas and advice.”

A professionally ghostwritten business book can push your career to the next level and establish you as:

1. A celebrity. Trump, Buffett, Branson, Orman—books have brought these names out of the business world and into the global cultural vocabulary. A good business memoir or advice book builds upon your renown in the corporate realm and turns you into a household name. And don’t forget to let everyone know on such social networking sites as Facebook, Twitter, and LinkedIn all about your new book!

2. An expert. Why just be good at what you do when you can be widely known as the number-one leader and expert in your field? A book proliferates your ideas and creates lasting impressions on the minds of millions of readers. Join the ranks of talking heads on Bloomberg, CNBC, FoxBusiness, Reuters, Forbes, Money-CNN, the Wall Street Journal, The New York Times, and more.

3. A valuable asset. Imagine going into an interview for a job or promotion and being able to say, “As I wrote in my book…” Bringing a published work to a job interview, an online job site (Monster.com, CareerBuilder.com, The Ladders.com, Aerotek.com, jobs.com), or to the new department you intend to join shows a company just how much you have to offer—and how much more business you will be able to bring them in the future. It can be far better than an educational degree or even years of experience.

4. Media-friendly. Send your ghostwritten business book to TV and radio producers, Web sites, newspaper and magazine editors or any major media outlet to let them know that you’re available for interviews and consultations—and give them a taste of the important information you have to share.

5. A public speaker. The first step to booking engagements as a corporate speaker, motivational speaker and/or public speaker is ghostwriting your book. With your ideas in print, you can begin to build your own motivational/business advice empire.

A global company, Arbor Books has created many popular, message-critical and media-seductive books for individuals, companies and associations. The firm works closely with clients to plan their projects at prices that meet their budgets.

Arbor has also worked with some of the best-known PR and advertising firms in the world including Ogilvy & Mather, Stern Advertising, Weber Shandwick and Paine PR.

“Whether the project is B2B or for the general public, our goal is to create for each client a unique image and brand that makes him or her distinctive and memorable,” says Joel Hochman, co-owner of Arbor Books. “Ghostwriting a business book involves more than just putting words on paper. It’s about creating a look and feel and establishing the author’s identity and intent.”

At Arbor Books, ghostwriting a business book generally costs between $10,000 and $60,000, depending upon the length of the manuscript, its complexity and the writer chosen for the project. The firm works closely with clients to plan their projects at prices that meet their budgets. Most books can be written in less than 120 days and are completed with absolute confidentiality. Only the client’s name appears on the finished product, and he or she owns 100 percent of the rights to the book and keeps 100 percent of the profits.

The process of ghostwriting is simple. Payments are divided into installments. After the client makes the first payment, Arbor Books matches him or her with a ghostwriter, who will produce the manuscript based on regular interviews with the client via phone calls or e-mails or in person. Some clients also opt to provide their ideas via Word documents, audio tapes or videos. As the ghostwriter progresses, work is sent chapter by chapter to the client for approval.

Arbor Books’ ghostwriters have years of experience in writing business memoirs and corporate histories and have covered just about all the hottest business topics, including reputation management, investing, financial planning, sales, mergers and acquisitions, branding, bankruptcy, financial scandals, corporate law, traditional marketing, Internet marketing, promotions, business opportunities, the credit card industry, public relations, coaching, Six Sigma, time management, Management by Objectives/SMART criteria, value chains, lean management, technology, associative leadership paradigms, blue ocean strategy, stress management, church-government coalitions, maximizing human capital, Pareto's Principal, management by trust and more.

For more information, please visit http://www.arborbooks.com/or call 1-800-877-2500.

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