Though their names are usually nowhere near the covers of the books they write, ghostwriters are finding acclaim amid the more affluent circles of society as more wealthy clientele seek the prestige that a book can create.
"As wealthy clients look for innovative and lasting ways to build their brands, they're looking more and more to the professional expertise of ghostwriters," says Larry Leichman, co-owner of Arbor Books (www.arborbooks.com), a leading ghostwriting, editing and self-publishing firm.
A global company, Arbor Books has seen a recent increase in business from the affluent. Having a book ghostwritten has become a major trend among business leaders such as Ivanka and Donald Trump, Bill Gates and Warren Buffet.
"A book is the hot item right now," says Joel Hochman, co-owner of Arbor Books. "Ghostwritten books offer tremendous returns on investment for our wealthy clients because books can shape their images and create long-lasting, impressive showcases for their businesses."
Wealthy individuals have many reasons to seek out ghostwriting services--and many reasons why the books they produce will be successful. The latter includes:
1. A built-in audience. The rich have already-existing platforms for promotion in their businesses as well as their community and industry contacts. With their many friends and colleagues, they have willing audiences who will clamor to learn their secrets.
2. Clarity of purpose. The wealthy are driven and have clear pictures of what they want to accomplish. This makes working with a ghostwriter to put together a memoir, business book or even a novel simple and straightforward.
3. Business acumen: People who have achieved success in the corporate world understand the power of self-promotion when it comes to brand building and are eager to work with ghostwriters on books that can disseminate the secrets behind their most successful business endeavors.
4. A wealth of knowledge. Many successful individuals--for example, Donald Trump--have an enormous amount of wealth-building secrets to share. With such a large pallet from which to draw, a ghostwriter can craft not just one book but a series that will appeal to and inspire readers--and keep them buying time and again.
5. Prestige. The business leaders and entrepreneurs who have worked with Arbor Books have been some of the best, offering great opportunities for our ghostwriters to showcase their highly accomplished lives. By combining their respected reputations with our ghostwriters' expertise, our wealthy clients have created books that have increased their presences and their already-established esteem.
At Arbor Books, ghostwriting a gook generally costs between $35,000 and $60,000, though the price can increase based on several factors including the length of the manuscript, its complexity and the writer chosen for the project. Arbor Books has access to many best-selling writers. Most books can be written in less than 120 days and are completed with absolute confidentiality. Only the client's name appears on the finished product, and he or she owns 100 percent of the rights to the book and keeps 100 percent of the profits.
The process of ghostwriting is simple. Payments are divided into installments. After the client makes the first payment, Arbor Books matches him or her with a ghostwriter who will produce the manuscript based on regular interviews with the client via phone calls or e-mails or in person. Some clients also opt to provide their ideas via Word documents, audio tapes or videos. As the ghostwriter progresses, work is sent to the client for approval.
Arbor Books' ghostwriters have years of experience in writing books with highly accomplished, wealthy and successful people from all walks of life.
For more information, please visit www.arborbooks.com or call 1-800-877-2500.
June 22, 2010
Seven Reasons the Rich Use Ghostwriters
Ivana has three of them. The Donald has more than a dozen of them. Bill Gates has several and so does Warren Buffet.
What do the super rich have that you don't? Books with their names on them. From fiction to nonfiction, the rich are ponying up big bucks to have ghostwriters put their words on paper and share their wisdom with the masses.
One of the top companies the wealthy turn to when they want to create a written work is Arbor Books, a leading ghostwriting firm that has been writing and publishing books for the wealthy for more than a decade.
"The wealthy expect a different level of service and attention to detail," says Larry Leichman, co-owner of Arbor Books (http://www.blogger.com/www.arborbooks.com). "We have written for celebrities, sports figures, infomercial giants, pharmaceutical kings, industrialists, defense industry heavyweights and more. We're able to deliver top-quality showcase books for our clients every time."
Why do the super rich clamor to have their books ghostwritten? Here are the top seven reasons:
1. To create a legacy. A book is a great way to ensure that the story of your achievements and accolades endures for generations. No one can tell your story as clearly and compellingly as a professional ghostwriter.
2. For the prestige. Even in the age of blogs, being a published author still impresses people. The title carries a level of authority and esteem that no other medium can match.
3. As a showcase. The super-rich know things other people don't--that's how they've reached such levels of success. Sharing your knowledge and expertise is a great way to express your ideas, offer insight and "give back" to a community or industry--and make some money while doing so.
4. To promote your business. If you have a book and your competitors don't, you've got the edge when it comes to branding and name recognition. Working with a ghostwriter can help you take your business to the next level.
5. To generate even more income. The Donald has a series of books--not just one--touting his business acumen. Creating a franchise of educational books is a powerful revenue stream and opens the door for seminars, TV appearances and more.
6. For image rehabilitation. These days, large corporations are taking beatings in the media. A professionally ghostwritten book can go a long way towards humanizing executives and their businesses and getting the behind-the-scenes story out to the public.
7. For promotion. When launching a large line of new products, it helps to have a famous face for endorsements. Who better than a CEO with a new book to sell? More and more, corporate leaders are getting involved in the commercial promotion of their own brands, and a
ghostwritten book can be an excellent tool in this area. A book can
open a direct line to customers and offer promotional opportunities that other forms of media cannot.
Arbor Books, a global company, has worked with business titans and the independently wealthy from a wide variety of industries. The firm works closely with clients to plan their projects so that they meet the strictest standards of excellence.
"Books are hot items right now," says Joel Hochman, co-owner of Arbor Books. "If you work with a ghostwriter to put together the perfect written showcase of your business and your accomplishments, you can control your message and keep your name at the front of the public's minds."
At Arbor Books, ghostwriting a gook generally costs between $35,000 and $60,000--though the price can increase based on several factors:
1. The length of the manuscript, its complexity and the writer chosen for the project
2. The after-market add-ons, such as book design, marketing, and printing considerations such as quality and number of copies.
3. The level of customer attention required. Some clients want face-to-face meetings; others are content with simply speaking to their writers on the phone.
Most books can be written in 120 days through interviews with the client via phone calls or e-mails or in person. Some clients also opt to provide their ideas via Word documents, audio tapes or videos. As the project progresses, work is sent to the client for approval. The entire process is completely confidential; only the client's name appears on the finished product, and he or she retains 100 percent of the book's rights and profits.
For more information, please visit http://www.blogger.com/www.arborbooks.com or call 1-800-877-2500.
What do the super rich have that you don't? Books with their names on them. From fiction to nonfiction, the rich are ponying up big bucks to have ghostwriters put their words on paper and share their wisdom with the masses.
One of the top companies the wealthy turn to when they want to create a written work is Arbor Books, a leading ghostwriting firm that has been writing and publishing books for the wealthy for more than a decade.
"The wealthy expect a different level of service and attention to detail," says Larry Leichman, co-owner of Arbor Books (http://www.blogger.com/www.arborbooks.com). "We have written for celebrities, sports figures, infomercial giants, pharmaceutical kings, industrialists, defense industry heavyweights and more. We're able to deliver top-quality showcase books for our clients every time."
Why do the super rich clamor to have their books ghostwritten? Here are the top seven reasons:
1. To create a legacy. A book is a great way to ensure that the story of your achievements and accolades endures for generations. No one can tell your story as clearly and compellingly as a professional ghostwriter.
2. For the prestige. Even in the age of blogs, being a published author still impresses people. The title carries a level of authority and esteem that no other medium can match.
3. As a showcase. The super-rich know things other people don't--that's how they've reached such levels of success. Sharing your knowledge and expertise is a great way to express your ideas, offer insight and "give back" to a community or industry--and make some money while doing so.
4. To promote your business. If you have a book and your competitors don't, you've got the edge when it comes to branding and name recognition. Working with a ghostwriter can help you take your business to the next level.
5. To generate even more income. The Donald has a series of books--not just one--touting his business acumen. Creating a franchise of educational books is a powerful revenue stream and opens the door for seminars, TV appearances and more.
6. For image rehabilitation. These days, large corporations are taking beatings in the media. A professionally ghostwritten book can go a long way towards humanizing executives and their businesses and getting the behind-the-scenes story out to the public.
7. For promotion. When launching a large line of new products, it helps to have a famous face for endorsements. Who better than a CEO with a new book to sell? More and more, corporate leaders are getting involved in the commercial promotion of their own brands, and a
ghostwritten book can be an excellent tool in this area. A book can
open a direct line to customers and offer promotional opportunities that other forms of media cannot.
Arbor Books, a global company, has worked with business titans and the independently wealthy from a wide variety of industries. The firm works closely with clients to plan their projects so that they meet the strictest standards of excellence.
"Books are hot items right now," says Joel Hochman, co-owner of Arbor Books. "If you work with a ghostwriter to put together the perfect written showcase of your business and your accomplishments, you can control your message and keep your name at the front of the public's minds."
At Arbor Books, ghostwriting a gook generally costs between $35,000 and $60,000--though the price can increase based on several factors:
1. The length of the manuscript, its complexity and the writer chosen for the project
2. The after-market add-ons, such as book design, marketing, and printing considerations such as quality and number of copies.
3. The level of customer attention required. Some clients want face-to-face meetings; others are content with simply speaking to their writers on the phone.
Most books can be written in 120 days through interviews with the client via phone calls or e-mails or in person. Some clients also opt to provide their ideas via Word documents, audio tapes or videos. As the project progresses, work is sent to the client for approval. The entire process is completely confidential; only the client's name appears on the finished product, and he or she retains 100 percent of the book's rights and profits.
For more information, please visit http://www.blogger.com/www.arborbooks.com or call 1-800-877-2500.
5 More Reasons to Ghostwrite Your Business Book
(New York, NY)—Adding the title “author” to a resume has become a new trend in business, according to vocational experts. It can mean the difference in being hired, keeping your job, getting a raise or bonus, or moving ahead with a promotion or a better job.
“These days, ghostwriting is a sensible, profitable, and game-changing investment for top business leaders,” says Larry Leichman, co-owner of Arbor Books (www.arborbooks.com), a leading ghostwriting, editing and self-publishing firm. “It’s a real competitive advantage and everyone from CEOs to sales professionals to motivational speakers can benefit from putting out a book of their ideas and advice.”
A professionally ghostwritten business book can push your career to the next level and establish you as:
1. A celebrity. Trump, Buffett, Branson, Orman—books have brought these names out of the business world and into the global cultural vocabulary. A good business memoir or advice book builds upon your renown in the corporate realm and turns you into a household name. And don’t forget to let everyone know on such social networking sites as Facebook, Twitter, and LinkedIn all about your new book!
2. An expert. Why just be good at what you do when you can be widely known as the number-one leader and expert in your field? A book proliferates your ideas and creates lasting impressions on the minds of millions of readers. Join the ranks of talking heads on Bloomberg, CNBC, FoxBusiness, Reuters, Forbes, Money-CNN, the Wall Street Journal, The New York Times, and more.
3. A valuable asset. Imagine going into an interview for a job or promotion and being able to say, “As I wrote in my book…” Bringing a published work to a job interview, an online job site (Monster.com, CareerBuilder.com, The Ladders.com, Aerotek.com, jobs.com), or to the new department you intend to join shows a company just how much you have to offer—and how much more business you will be able to bring them in the future. It can be far better than an educational degree or even years of experience.
4. Media-friendly. Send your ghostwritten business book to TV and radio producers, Web sites, newspaper and magazine editors or any major media outlet to let them know that you’re available for interviews and consultations—and give them a taste of the important information you have to share.
5. A public speaker. The first step to booking engagements as a corporate speaker, motivational speaker and/or public speaker is ghostwriting your book. With your ideas in print, you can begin to build your own motivational/business advice empire.
A global company, Arbor Books has created many popular, message-critical and media-seductive books for individuals, companies and associations. The firm works closely with clients to plan their projects at prices that meet their budgets.
Arbor has also worked with some of the best-known PR and advertising firms in the world including Ogilvy & Mather, Stern Advertising, Weber Shandwick and Paine PR.
“Whether the project is B2B or for the general public, our goal is to create for each client a unique image and brand that makes him or her distinctive and memorable,” says Joel Hochman, co-owner of Arbor Books. “Ghostwriting a business book involves more than just putting words on paper. It’s about creating a look and feel and establishing the author’s identity and intent.”
At Arbor Books, ghostwriting a business book generally costs between $10,000 and $60,000, depending upon the length of the manuscript, its complexity and the writer chosen for the project. The firm works closely with clients to plan their projects at prices that meet their budgets. Most books can be written in less than 120 days and are completed with absolute confidentiality. Only the client’s name appears on the finished product, and he or she owns 100 percent of the rights to the book and keeps 100 percent of the profits.
The process of ghostwriting is simple. Payments are divided into installments. After the client makes the first payment, Arbor Books matches him or her with a ghostwriter, who will produce the manuscript based on regular interviews with the client via phone calls or e-mails or in person. Some clients also opt to provide their ideas via Word documents, audio tapes or videos. As the ghostwriter progresses, work is sent chapter by chapter to the client for approval.
Arbor Books’ ghostwriters have years of experience in writing business memoirs and corporate histories and have covered just about all the hottest business topics, including reputation management, investing, financial planning, sales, mergers and acquisitions, branding, bankruptcy, financial scandals, corporate law, traditional marketing, Internet marketing, promotions, business opportunities, the credit card industry, public relations, coaching, Six Sigma, time management, Management by Objectives/SMART criteria, value chains, lean management, technology, associative leadership paradigms, blue ocean strategy, stress management, church-government coalitions, maximizing human capital, Pareto's Principal, management by trust and more.
For more information, please visit http://www.arborbooks.com/or call 1-800-877-2500.
“These days, ghostwriting is a sensible, profitable, and game-changing investment for top business leaders,” says Larry Leichman, co-owner of Arbor Books (www.arborbooks.com), a leading ghostwriting, editing and self-publishing firm. “It’s a real competitive advantage and everyone from CEOs to sales professionals to motivational speakers can benefit from putting out a book of their ideas and advice.”
A professionally ghostwritten business book can push your career to the next level and establish you as:
1. A celebrity. Trump, Buffett, Branson, Orman—books have brought these names out of the business world and into the global cultural vocabulary. A good business memoir or advice book builds upon your renown in the corporate realm and turns you into a household name. And don’t forget to let everyone know on such social networking sites as Facebook, Twitter, and LinkedIn all about your new book!
2. An expert. Why just be good at what you do when you can be widely known as the number-one leader and expert in your field? A book proliferates your ideas and creates lasting impressions on the minds of millions of readers. Join the ranks of talking heads on Bloomberg, CNBC, FoxBusiness, Reuters, Forbes, Money-CNN, the Wall Street Journal, The New York Times, and more.
3. A valuable asset. Imagine going into an interview for a job or promotion and being able to say, “As I wrote in my book…” Bringing a published work to a job interview, an online job site (Monster.com, CareerBuilder.com, The Ladders.com, Aerotek.com, jobs.com), or to the new department you intend to join shows a company just how much you have to offer—and how much more business you will be able to bring them in the future. It can be far better than an educational degree or even years of experience.
4. Media-friendly. Send your ghostwritten business book to TV and radio producers, Web sites, newspaper and magazine editors or any major media outlet to let them know that you’re available for interviews and consultations—and give them a taste of the important information you have to share.
5. A public speaker. The first step to booking engagements as a corporate speaker, motivational speaker and/or public speaker is ghostwriting your book. With your ideas in print, you can begin to build your own motivational/business advice empire.
A global company, Arbor Books has created many popular, message-critical and media-seductive books for individuals, companies and associations. The firm works closely with clients to plan their projects at prices that meet their budgets.
Arbor has also worked with some of the best-known PR and advertising firms in the world including Ogilvy & Mather, Stern Advertising, Weber Shandwick and Paine PR.
“Whether the project is B2B or for the general public, our goal is to create for each client a unique image and brand that makes him or her distinctive and memorable,” says Joel Hochman, co-owner of Arbor Books. “Ghostwriting a business book involves more than just putting words on paper. It’s about creating a look and feel and establishing the author’s identity and intent.”
At Arbor Books, ghostwriting a business book generally costs between $10,000 and $60,000, depending upon the length of the manuscript, its complexity and the writer chosen for the project. The firm works closely with clients to plan their projects at prices that meet their budgets. Most books can be written in less than 120 days and are completed with absolute confidentiality. Only the client’s name appears on the finished product, and he or she owns 100 percent of the rights to the book and keeps 100 percent of the profits.
The process of ghostwriting is simple. Payments are divided into installments. After the client makes the first payment, Arbor Books matches him or her with a ghostwriter, who will produce the manuscript based on regular interviews with the client via phone calls or e-mails or in person. Some clients also opt to provide their ideas via Word documents, audio tapes or videos. As the ghostwriter progresses, work is sent chapter by chapter to the client for approval.
Arbor Books’ ghostwriters have years of experience in writing business memoirs and corporate histories and have covered just about all the hottest business topics, including reputation management, investing, financial planning, sales, mergers and acquisitions, branding, bankruptcy, financial scandals, corporate law, traditional marketing, Internet marketing, promotions, business opportunities, the credit card industry, public relations, coaching, Six Sigma, time management, Management by Objectives/SMART criteria, value chains, lean management, technology, associative leadership paradigms, blue ocean strategy, stress management, church-government coalitions, maximizing human capital, Pareto's Principal, management by trust and more.
For more information, please visit http://www.arborbooks.com/or call 1-800-877-2500.
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