April 29, 2010

5 Reasons to Ghostwrite Your Business Book

Adding the word “author” to a resume has become a new trend in business, and vocational experts are recommending that job seekers looking to stand out invest in self-publishing a work which showcases their expertise.

There are 5 key reasons why a professionally ghostwritten business book (the route most business personalities use to write their books) can push your career to the next level and establish you as:

1. A celebrity. Trump, Buffett, Branson—books have brought these names out of the business world and into the global cultural vocabulary. A good business memoir or advice book builds upon your renown in the corporate realm and turns you into a household name.

2. An expert. Why just be good at what you do when you can be widely known as the number-one leader in your field? A book proliferates your ideas and creates lasting impressions on the minds of millions of readers.

3. A valuable asset. Imagine going into an interview for a job or promotion and being able to say, “As I wrote in my book…” Bringing a published work to the table shows a company just how much you have to offer—and how much more business you will be able to bring them in the future.

4. Media-friendly. Send your ghostwritten business book to TV and radio producers, Web sites, newspaper and magazine editors or any major media outlet to let them know that you’re available for interviews and consultations—and give them a taste of the important information you have to share.

5. A public speaker. The first step to booking engagements is ghostwriting your book. With your ideas in print, you can begin to build your own motivational/business advice empire.

Remember it's important to find a company that has worked with prominent PR and advertising including Ogilvy & Mather, Stern Advertising, Weber Shandwick and Paine PR.

Whether the project is B2B or for the general public, the goal should be to create a unique image and brand that makes you distinctive and memorable. Ghostwriting a business book involves more than just putting words on paper. It’s about creating a look and feel and establishing the author’s identity and intent.

Ghostwriting a business book generally costs between $10,000 and $60,000, depending upon the length of the manuscript, its complexity and the writer chosen for the project. It shouldn't take longer than 120 days to write most books (though there are exceptions) and they should be completed with absolute confidentiality. Only the your name should appear on the finished product, and you should own 100 percent of the rights to the book and keep 100 percent of the profits.

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