May 17, 2010

Arbor Books to Judge NSAL National Literature Competition

(New York, NY)—Arbor Books, the leading ghostwriting, editing and self-publishing firm in the country, is pleased to announce that it has been selected to help judge this year’s National Career Award Competition for Literature, organized by the National Society of Arts and Letters.

The competition will be held in Florida from May 20 to 23.

The competition, which is open to short-story authors between the ages of 18 and 33, is part of NSAL’s long history of promoting the arts in America. The winners of the competition will be announced on May 22 in Clearwater, Florida, where Arbor Books will be represented by Larry Leichman, co-owner of the company.

“We’re honored to be a part of this competition,” says Mr. Leichman. “The NSAL has been promoting the arts for more than sixty years and to be asked to take part in their work is a great privilege. Our company employs dozens of young writers, so we know how important development and support can be for them.”

The top award in the National Career Award Competition is $10,000 and will continue NSAL’s longstanding tradition of patronage. NSAL was started in 1944 by a group of American women who first met in the Maryland home of Mollie Davis Nicholson. The NSAL has always been nonpartisan and nonprofit.

“We’ve been following the work of the NSAL for years,” says Joel Hochman, co-owner of Arbor Books. “Their contribution to the American tradition of literature cannot be overstated. Making a living as a writer can be difficult even in the best of times, but with today’s economy, these competitions are more vital than ever.”

A global company, Arbor Books and its ghostwriters have worked for more than a decade with clients both young and old to produce inspiring memoirs, insightful histories, thrilling novels, business books and many others. The firm works closely with clients to plan their projects at prices that meet their budgets. The process is completely confidential--only the client’s name appears on the finished product, and he or she retains 100 percent of the book’s rights and profits.

Arbor Books ghostwriters have years of experience in writing books with clients from all walks of life, though Mr. Leichman and Mr. Hochman also help young writers to develop.

Arbor Books’ ghostwriters and projects have been published by many of the publishing industry's giants.

For more information, please visit www.arborbooks.com or call 1-800-877-2500.

April 29, 2010

8 Reasons Motivational Speakers Should Ghostwrite Their Books


All successful public speakers know that when it comes to creating a unique brand for themselves, it’s not just about what they say—it’s also about what they sell.


A professionally ghostwritten book is an excellent promotional vehicle for for motivational speakers, public speakers, business coaches and life coaches because it's fast, easy and allows you to spend your time attending to promotions and other commitments. It also brings in revenues and adds to the credibility of the speaker when doing interviews and other public appearances.


Making every speaking opportunity into a sales opportunity is essential for a speaker or coach’s success. Offering products such as books for clients to buy after hearing a talk can increase revenues and ensure that people leave with tangible reminders of the event. It creates a permanence to the likeness and teachings of the speaker in addition to doing the following 8 things:


A ghostwritten book can:1. Give a speaker or coach real professional polish. In these fields, image can be everything. A published book can go a long way toward showing your clients that you’re more than just a flash in the pan—that your ideas and methods are important enough to put into print.


2. Act as a calling card. Meeting new potential clients? Give them books to get to know you. Chances are, they’ll pass them on to interested friends, creating a chain of referrals that no simple business card could ever match.


3. Upsell, upsell, upsell. Once customers are hooked with your book, they’re more likely to pay for other products or services that you offer.


4. Open doors to mass media. Once you’re published you can shop your book around to TV and radio producers, Web sites and print publications to secure interviews, profiles and attention for your platform.


5. Build your brand. Does the method you’re teaching have a catchy name? Make that the title of your book and it’ll become a household word in no time.


6. Create credibility. “Published author” is still a prestigious title, even in this electronic age. Give yourself immediate authority in your field by putting your name and face on a professionally written and published book.


7. Increase BOR. "Back of room" sales are essential for all public and motivational speakers or business and life coaches who want their audiences to remember their names and want to make some money in the process.


8. Jump start cash flow. Once a book is ghostwritten and published, it becomes a practically self-perpetuating income stream. It’s a bonus that no speaker should let slip by.

Ghostwriting might be the only alternative for some speakers and coaches. While many have great insights and ideas to share, they also have hectic schedules--and most just don’t have the time to write a book. So, they hire ghostwriting firms such as Arbor Books to help them.


At Arbor Books, ghostwriting a book is simple. Payments are divided into installments. After the client makes the first payment, Arbor Books matches him or her with a ghostwriter who will produce the manuscript based on regular interviews with the client via phone calls or e-mails or in person. Some clients also opt to provide their ideas via Word documents, audio tapes or videos. As the ghostwriter progresses, work is sent to the client for approval.


Once a ghostwritten manuscript is completed, the client can either look for a mainstream publisher or self-publish the work, which offers immediate gratification and 100-percent control over content and profits.


Ghostwriting a book is an excellent way not only to increase visibility of your program as a public or motivational speaker or business of life coach but to open yourself up to new experiences and opportunities.

5 Reasons to Ghostwrite Your Business Book

Adding the word “author” to a resume has become a new trend in business, and vocational experts are recommending that job seekers looking to stand out invest in self-publishing a work which showcases their expertise.

There are 5 key reasons why a professionally ghostwritten business book (the route most business personalities use to write their books) can push your career to the next level and establish you as:

1. A celebrity. Trump, Buffett, Branson—books have brought these names out of the business world and into the global cultural vocabulary. A good business memoir or advice book builds upon your renown in the corporate realm and turns you into a household name.

2. An expert. Why just be good at what you do when you can be widely known as the number-one leader in your field? A book proliferates your ideas and creates lasting impressions on the minds of millions of readers.

3. A valuable asset. Imagine going into an interview for a job or promotion and being able to say, “As I wrote in my book…” Bringing a published work to the table shows a company just how much you have to offer—and how much more business you will be able to bring them in the future.

4. Media-friendly. Send your ghostwritten business book to TV and radio producers, Web sites, newspaper and magazine editors or any major media outlet to let them know that you’re available for interviews and consultations—and give them a taste of the important information you have to share.

5. A public speaker. The first step to booking engagements is ghostwriting your book. With your ideas in print, you can begin to build your own motivational/business advice empire.

Remember it's important to find a company that has worked with prominent PR and advertising including Ogilvy & Mather, Stern Advertising, Weber Shandwick and Paine PR.

Whether the project is B2B or for the general public, the goal should be to create a unique image and brand that makes you distinctive and memorable. Ghostwriting a business book involves more than just putting words on paper. It’s about creating a look and feel and establishing the author’s identity and intent.

Ghostwriting a business book generally costs between $10,000 and $60,000, depending upon the length of the manuscript, its complexity and the writer chosen for the project. It shouldn't take longer than 120 days to write most books (though there are exceptions) and they should be completed with absolute confidentiality. Only the your name should appear on the finished product, and you should own 100 percent of the rights to the book and keep 100 percent of the profits.

December 22, 2009

Arbor Books Picks 2009 Holiday Favorites

Independently published books are filling a much-needed role as affordable gifts this year, but which ones should you buy?

Arbor Books (www.arborbooks.com), a backbone of the independent publishing movement for more than a decade, has compiled a list of some of its favorite titles to help consumers get right to the good stuff this holiday season.

"Our brief list of suggestions is a fun way to highlight some of the best books produced by the independent presses we've worked with--and a way to help consumers sort through the thousands of titles released each year," says Joel Hochman, co-founder of Arbor Books.

This year's list includes children's books, wealth-building books, personal memoirs and holiday-specific titles, and covers the entire family when it comes to genres and reading levels. According to Mr. Hochman's partner, Larry Leichman, "This list gives the whole family something to look forward to."

The independent publishers on the recommended reading list for this holiday season hail from around the country. The authors come from around the world.

"The presses that Arbor Books works with are very special," says Mr. Leichman. "Just as the independents in the music, film, theater and art industries forge new paths, making available works and titles that would not be available to consumers otherwise, so do these independents in the publishing field, and we're proud of each and every one of them."

Below is the list of Arbor Books' picks for the best of the holiday season:

1. Self-Help

Susan Bosscawen, Blueprint Your Future: Creating Powerful Personal and Career Results through Alignment (ISBN: 0615273912)

Raymond Salcido, LCSW, Chaos to Balance—A Life Changing Strategy (ISBN: 0-9822302-0-6)

2. Children's Fiction

Jolie Vanier, Puwaii Adventures With Joliea & Friends...The Adventures Continue (ISBN: 0-9822341-1-2)

Shannon Bates, Yes! You Can! An Iknowicant Tale (ISBN: 0-9821509-0-3)

3. Business/Personal Finance

Santiago Maggi, Investment Strategies for Uncertain Markets (ISBN: 0615325815)

David Schumacher, PhD and Steve Dexter, Buy & Hold Forever: How to Build Wealth for the 21st Century (ISBN: 0-9701162-6-8)

4. Personal Memoirs

Judy Joseph Hamlin, From Riches to Happiness: A Semi-Autobiography by an Enlightened Orange County Woman (ISBN: 0615310362)

5. Business Memoirs

Michael J. Ellis, The Metabolife Story: The Rape of Cinderella (ISBN: 0-9822402-0-1)

6. Business/Management

Debi Brown, It’s All in the Delivery: How to Move Mountains Without Crushing the Villagers (ISBN: 978-0-9812098-0-7)

7. History

Barbara Schwartz, Mercy, Mandates, Merger (ISBN: 978-0-615-28720-1)

8. Religion

Catherine Walters, The Hand of God: A Message of Faith and Love (ISBN: 0-9818658-6-0)

9. Mystery

Rick Ward, The Lawmaker (ISBN: 0-9823564-0-4)

Christine Whitehead, Tell Me When It Hurts (ISBN: 0-9822946-0-3)

10. General Fiction

Ryan O'Reilly, To Nourish and Consume (ISBN: 0-9794128-1-1)

11. Thrillers

Rick Ward, Blood-Stained Justice (ISBN: 0-9823564-4-7)

12. Science Fiction/Fantasy

Timothy A. Bramlett, Sharkey and the Parallel Universe (ISBN: 0-9796444-2-9)

13. Medical/Health

Dr. Vikki Petersen and Dr. Richard Petersen, The Gluten Effect: How "Innocent" Wheat Is Ruining Your Health (ISBN: 0-9822711-0-7)

Dr. David Siroospour, MD, FACS, Spinal Surgery Myths: A Surgeon’s Personal Experience With Back Surgery (ISBN: 0-9823362-0-9)

14. Family/Parenting

Armen G. Ketchedjian, MD, Will It Hurt? A Parent's Practical Guide to Children's Surgery (ISBN: 0-9815373-0-8)

Kay Mixson Jenkins, Who Is Pee Dee? Explaining Parkinson’s Disease to a Child (ISBN: 0-9819129-0-7)

All of these books are available on Amazon.com, where millions of holiday shoppers are searching for just the right books to give to friends, spouses or relatives. Mr. Hochman says that he believes these titles are a good start.

"As the country begins a period of economic and spiritual renewal, it's a pleasure to be a part of a movement of small presses and independent publishers," he says. "The people in this field, with their optimism and vision, are the future of publishing as they break the stranglehold of the larger, traditional publishing houses. We're proud of each and every one of them."

Arbor Books (www.arborbooks.com), a mainstay of the independent publishing movement throughout the world, is a provider of ghostwriting, editing, self-publishing and marketing services to individuals, corporations and independent presses.

September 23, 2009

Best Buy, Verizon to Boost E-Book Sales by Millions

(New York, New York)--Best Buy and Verizon have joined the eBook craze witha new reading device that may rival Amazon's best-selling Kindle.Called the iRex DR800SG, it is already one of Europe's most popular e-readers. Priced at $399, the touch-screen device will be able to buy digital books and newspapers wirelessly through the 3G networks of Verizon, AT&T and Sprint. Suppliers include Barnes & Noble's e-bookstore and NewspaperDirect, offering more than a thousand papers."Over five million e-readers are expected to be sold this year as eBooks continue to grow exponentially in popularity," says Joel Hochman of Arbor Books. "Add this to the millions of cell phones that can also act as e-readers and digital books are expected to take an even larger chunk of print sales."Thousands of Best Buy employees have been trained to demonstrate e-readers like the Sony Reader and iRex, and all the chain's 1,048 stores will have dedicated areas to showcase the different devices.The black-and-gray iRex (with an eight-inch screen) is similar to rivals like the Kindle DX, which has a ten-inch screen and costs $489, and Sony's new $399 Reader Daily Edition with its seven-inch screen."E-Books and eBook downloads are the future," says Larry Leichman of Arbor Books. "Just as with music, our publishing industry is undergoing an exciting revolution. Content will be king. Anyone with a book--whether ghostwritten or written with a ghostwriter--will have an equal shot at fame and fortune."Barnes & Noble said it planned to market eBooks "in really big and interesting ways" to the seventy-seven million customers who walk into its stores every year.The immediate goal for the eBook market is to bring the costs of e-readers to $99 or less, which could happen if wireless providers like Verizon subsidize the devices and sell them in their stores, as they do with netbooks. This could happen soon if e-readers continue to sell well because wireless providers get paid for the bandwidth required to distribute content--a potential major revenue stream.For now, the next anticipated steps are Apple's entry into the market with a more general-purpose tablet computer and Google's possible move with its own device to complement its book catalog and book programs.

September 14, 2009

E-Book Revolution: Sell Your Book Direct To Customer

eBooks have taken over the publishing industry -- just like iTunes took over the music industry.

Downloads are clearly the future. While paperback and hard cover book sales plummeted, sales of eBooks tripled in June.

The good news is that it means more money for authors, more money for self-publishers. Less money for publishers.

No more printers. No more publishers. No more distributors. No more brick and mortar stores.

Even Barnes & Noble has hopped on the eBook bandwagon: it will offer more than one million download books within a year.

eBook FACTS: The genius of the Amazon Kindle was in it's ability to instantly download books anywhere, anytime directly to the device. The Kindle's stand-alone, wireless feature is appealing on three levels: 1) instant gratification, 2) convenience, 3) it is synched to the wireless/download future -- along with music and soon movies and television. Books are way overdue to be digitized. People are often reading two or three books at a time, eBook customers often download dozens of books a month, traditional books are bulky and take up space, people like to move with a library of music and a library of books when they go places (vacation, doctor's office, train/bus to work, gym, etc.).

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Our eBook blow-out price is still only $895
That price includes setting up your eBook account, getting your manuscript eBook-ready (including front and back cover), uploading the files, AND setting up your eBook web page on the eBook stores. If you have published with another company, the price is $1,195 to reset text files. Charts, graphics and photos are an extra $75 each due to the extra work involved (if you want them included).

STUDENTS, SCHOOLS GET NEW 9/11 COURSE

(New York, NY)—The 9/11 terrorist attacks are the subject of a new course that will be taught in America’s classrooms.

Aimed at junior high and high school students and initially targeted for schools in New York City, California, New Jersey, Alabama, Indiana, Illinois and Kansas, if successful, the course will be offered nationwide.

“The 9/11 terrorist attacks are among the most pivotal and dramatic event in America’s history,” says Steven M. Centore, author of the new book One of Them: A First Responder’s Story. “The attacks continue to reverberate throughout the country and the world and for that reason alone should be taught to every kid.”

Mr. Centore is a federal employee, a 9/11 first responder, a nuclear physicist and a Navy veteran who has appeared at congressional hearings to advocate for the medical care and financial support of the thousands of first responders who were made ill by contaminants when the World Trade Center collapsed. His book details his own personal experience at Ground Zero on 9/11 and after.

“On September 11, 2001 our nation’s path was forever altered. Later, as we went to war in Iraq and Afghanistan, our course was again changed. Thousands of Americans have been killed or wounded, more than a trillion dollars have been spent on the ongoing ‘war against terror,’ and our government has passed Draconian laws against our citizenry—leaving us with an uncertain future,” adds Mr. Centore.

The 9/11 course was developed by the New-Jersey-based September 11th Education Trust in collaboration with educators. The curriculum includes:

· Videos, lectures and interactive exercises
· Interviews with elected officials including former NYC mayor Rudy Giuliani and Secretary of State Hillary Clinton
· Interviews with 9/11 first responders, rescue workers and survivors
· Interviews with 9/11 victims and their family members
· Mapping of terrorist activities via Google Earth

“It’s very important that we help our younger generations understand what really happened that day and why people sacrificed their health and even their lives in the rescue and clean up efforts,” says Mr. Centore.
To learn more about how you can help or to buy the nationally acclaimed book One of Them: A First Responder’s Story, visit www.SteveCentore.com or www.wadv-oneofthem.com. The book is also available on Borders.com, Target.com, Amazon.com and BarnesandNoble.com.
For more information about One of Them: A First Responder’s Story, contact Steven M. Centore directly at Scentore@yahoo.com.

WORLDWIDE ASSOCIATION OF DISABLED VETERANS, INC. and author Steven M. Centore chose Arbor Books, Inc. (www.ArborBooks.com) to design and promote One of Them: A First Responder’s Story. Arbor Books is an internationally renowned, full-service book design, ghostwriting and marketing firm.